Belle Aire’s™ Marketing Insights team is an integral part of the development of winning, unique and on-trend fragrances.
Through creative direction, trend analysis and consumer insight, our marketing team ensures our customers’ products are at the forefront of emerging trends.
Our team tracks global influences, translating these influences into macro trends. Then, interpreting the macro trends into scent influencers which evolve into consumer-preferred fragrance
Additionally, the Marketing Insights team monitors consumer preferences, proprietary industry reports and trends throughout all media channels. We are constantly tracking shifts in key cohorts such as: