As a growing trend, consumers are more inquisitive, and want to gain a better understanding on what it is they’re consuming. So, now more than ever, being open and honest with consumers is key.
Belle Aire™ Creations is committed to educating and guiding our customers on the unique terminologies within the world of fragrance. We know, the more our customers know about the science, perfumery and imagination behind fragrance creation, the more impactful it becomes.
This glossary defines some commonly used terms in the world of perfume and fragrance. We will add to it when new terminology is introduced in the industry. A ABSOLUTE: A concentrated fragrance material of a natural product, such as a flower (jasmine or rose). Processed by means of enfleurage, alcohol extraction or steam distillation. ACCORD:… View Article
COLOR, COLOR EVERYWHERE Color touches our lives in many ways… People gather to watch the spectacular and vibrant colors of a sunset as the sun sinks behind the horizon. They enjoy the blue shades of the oceans and the gentleness of a powder blue sky. We relish in the serenity of green forests and glorious… View Article