New SVP of Fragrance Dev and Marketing

Belle Aire Creations Welcomes Clift Salyer as SVP of Fragrance Development and Marketing

Clift Salyer recently joined Belle Aire with 20 years of development and management expertise in the retail and fragrance industry. Clift’s hire was a strategic move to strengthen Belle Aire’s fragrance and marketing team and ensure collaborative and successful development. As SVP of Fragrance Development & Marketing, Clift will direct and manage the strategic approach to fragrance development and marketing capabilities for Belle Aire Creations. He will motivate, lead, and develop the fragrance and marketing teams by sharing business insights, identifying needs, gaps and opportunities to secure the company’s corporate goal of long term success in increasing market share. Clift has been a leader in brand development and assortment building for many mass and specialty retailers in his career. His outstanding track record of product development, vendor relations, and mentorship have driven sales and successful launches throughout his career. Belle Aire Creations President and CEO Don Conover said, “Clift’s vast experience in retail and business development, along with people skills, enthusiasm, fragrance knowledge and marketing strategies are key assets to ensuring our future success”.

Clift Salyer Annoucement